Ronnie Schröter, commercial managing director at Etirama

Packaging blueprint to lucifer modest shopsMicromax unveils innovative pouch packagingMicromax launched a new line of feature phones – Joy – aslope a new packaging style that uses pouches instead of boxes in February 2015, ostensibly to reduce cost and maintain value for money. The Joy series has been launched with two new handsets, the X1800 and X1850, priced at Rs. 699 and Rs. 799 respectively. "We want to make these phones bachelor in every possible selling point – be it small counters or shops, and full general stores. And then, we are trying to requite a wait and experience to the packaging which will chronicle to these counters. Likewise the production price is revolutionary and and then saving on packaging price is important. Pouch packaging was an experiment and we succeeded in information technology," says Kishor Kumar of Micromax.
The centre of allure for Micromax'southward newly launched cell phones – Joy – are their packaging style, which is just like a pouch, differentiating it totally from the old box packaging. Photo PSAMicromax Informatics is one of the leading consumer electronics company in India and the 10th largest mobile telephone player in the earth. Over the past decade, Micromax has pioneered the democratization of engineering in Bharat by offering affordable innovations through their product offerings and removing barriers for big-scale adoption of advanced technologies. Micromax is currently the second-largest smartphone company in Bharat.

According to Kumar, the cost of pouch packaging is 1-10th of box packaging. While box packaging provides better safety and protection to the material within, pouch packaging has its own limitations. "Technologically both are completely different processes. In a pouch you need to focus on the protection of the phone within as there is almost zero protection from outside," adds Kumar. Micromax's new pouch is designed to provide optimum protection to the product inside. "Through pouch packaging we are targeting the lower income group customers because packaging high-stop phones in pouches will be risky," he says.

Vineet Taneja, CEO, Micromax Informatics, says, "Nosotros introduce products which offer great value to the consumers. With the launch of Joy series, we have taken a lead nonetheless once more by offering a unique combination of innovative packaging and not bad value through our offerings."

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